The Voice of the Profession
AALU/GAMA represents and serves the entire financial security profession, regardless of role, marketplace, or experience. The new organization is built upon three pillars: best-in-class advocacy, accelerating leadership and professional development, and elevating the profession.
Use collective voice to amplify the promotion of public policy that encourages life insurance and annuities as part of a holistic financial security plan.
Leverage digital and in-person development tools that create a path for the long-term success of all advisors, managers, and staff, regardless of role.
Unify all levels of the profession to build an innovative and trusted brand that elevates the reputation of the profession with lawmakers and consumers.
As a 501(c)3 non-profit association, the AALU/GAMA Foundation for Education and Research sponsors research and produces educational resources that help financial services professionals run their businesses more effectively.
Since its launch in 1990, the Foundation has funded major studies on topics that include recruiting and selection; launching new associates; retaining successful associates; local marketing techniques; developing successful adviser teams; developing successful leadership teams; and characteristics of successful field leaders.